Have you heard about The Buckle? Perhaps you've heard of Lucky Brand jeans? Named one of the top 50 Brands of 2009, The Buckle is a retail store (physical and virtual) selling designer jeans including men and women's fashion apparel. Based out of Nebraska, this company has flourished under a weakened economy with relatively little national marketing and media presence. How do they do this?From word-of-mouth, high associate interaction, and a true "experience" for the customer, The Buckle has differentiated themselves in the marketplace.
"It's about the person's experience in our stores," Cody said, that famous modesty kicking in again. "Not because we had a cool ad. Our department just adds a little extra to the mix. People come back because they know we'll really take care of them."
Just like Trader Joe's, this is a stock that I would want to buy.
For more, please read this Brandweek article: http://findarticles.com/p/articles/mi_m0BDW/is_44_41/ai_67315438/
1 comment:
Let me tell you about The Buckle. It scarred me for life. In Independence, MO, The Buckle was full of clothes I couldn't afford and was staffed by beautiful people whom I would never get to date. And clearly I'm still bitter.
Post a Comment