Lane Bryant is challenging the networks with a new ad promoting their Cacique Lingerie line. Stating that the spot had been denied access on the air, with final approval in the 9:00pm hour of American Idol, the question is what is really controversial (if anything) about the ad.A beautiful woman tries on various intimate apparel. She then looks to her phone for a reminder to "Meet Dan for Lunch". Slipping on a jacket directly over the chosen set and walking confidently to the door, she leaves for her date. The implied assumption is that she will be meeting Dan for an intimate rendezvous.
Is Lane Bryant drumming up the "controversy" for PR? Were the media networks nervous about the implication of sexual activities? Is is because the women is full figured and not a waif-thin "typical" lingerie model? Can you make any argument when Victoria's Secret spots air at the same time?
For full spot: http://www.youtube.com/lanebryantcurves
For AdWeek article: http://www.adweek.com/aw/content_display/news/media/e3if5cd846de3bb1b4bc560e01513c480f4
2 comments:
I don't think the controversy is because she's a full-figured model. I think it's because she is humanized in the ad. Think about the Victoria's Secret ads: the models don't have moms to tell them that a smile is the best makeup, they don't have lunch dates with a man, and they don't stand in front of the mirror deciding what to wear. The VS girls are simply props.
I guess it's not so much about how much skin you can show on the air, but rather how personal you can make the concept of sexuality.
I think it is ironic that people were complaining about this ad and it was airred during dancing with the stars where Pamela Anderson and other dancers were wearing less than the model in the ad! Interesting...
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