This article on CNN yesterday struck me as interesting.
In essence, the Winklevi are paying Virgin Galactic in Bitcoin to go to space. Richard Branson's company has been accepting it for payment, which further supports the virtual currency's place in our future. The Winklevoss Twins are also invested in Bitcoin and promoting their own capitol group, which should come as no surprise that they would enjoy the media attention around their "unique" purchase with a futuristic payment method.
Austin, Texas has announced that Bitcoin ATMs will be coming in the near future with one already established in a bar. My guess is that they are capitalizing on upcoming SXSW which drives music lovers and techies to blog, tweet, post and video all the new offerings. In my opinion, this is great PR for Bitcoin ... and free media and branding.
Even mainstream television has picked up on the Bitcoin movement. Shows like "Almost Human", which is set in the near future, make frequent reference to the untraceable currency.
Bitcoin is in it's infancy; or perhaps more correctly, its formative years. The value is volatile and still fluctuates, though it is becoming more steady as society begins to adopt it as an alternative to cash and credit. It is worth paying attention to during these growing pains. And yes, investing in a Bitcoin or two now could be a great investment in the long run.